Knowledge Base / Scrum Team / Product Owner / What does the Product Owner do?

The Product Owner manages the product releases

Managing the product release strategy is an attribute of the Product Owner. According to the Agile Principles, the PO defines the best strategy for releasing Increments of the product early and often in order to enable quick feedback and thus reduce the risks in developing the product. She modifies this strategy whenever she deems it necessary.

The release strategy is conditioned by technical and business issues. On the one hand, the releases are aligned with the organization’s business strategy and the product’s own strategy, in order to contribute to them. At the same time, the Product Owner considers any technical issues raised by the Developers and, in many cases, by the customers or users themselves, in order to decide how and when the releases will be made. There are different possibilities for the release strategy of a product. I recommend reading the chapter Release Planning (additional).