End-to-end work

As I detailed earlier, teams that use Scrum are cross-functional and conduct the product development work from end to end. As such, they do not produce fragmented parts or isolated phases of the work, like machines performing repetitive operations for which they barely recognize the final value produced. By producing something with identifiable value, this work generates a sense of accomplishment for the team members, increasing their motivation.

At the end of each cycle, they come face to face with customers and other stakeholders to show the work they have done and collect feedback, so the value generated is evident. And by delivering frequently to their product’s users, collecting feedback, and measuring the usage, this generated value becomes even more evident to them.

By working together and sharing responsibilities over the various tasks to be performed, the members of these cross-functional teams end up exchanging knowledge and are encouraged to develop new skills, which further stimulates their motivation.